Playa del Carmen Drives Tourism Diversification

Playa del Carmen is moving forward with a strategy aimed at reducing its reliance on the traditional appeal of sun and beach. Under the leadership of Estefanía Hernández, the local Tourism Office is implementing a diversification plan that focuses on gastronomy, wellness, pet-friendly services, as well as cultural and sports activities.

A New Culinary Proposal

Through the Playa Spice program, more than 120 restaurants are offering special promotions and discounts that invite both residents and visitors to rediscover the city through its cuisine. This initiative, developed in alliance with Canirac, seeks to position Playa del Carmen as a destination with a unique culinary identity, capable of attracting a wide audience and generating economic activity during low seasons.

Wellness and Holistic Experiences

Wellness tourism has become a central pillar of this strategy. Dedicated routes now include meditation areas across public beaches, complemented by the participation of over 25 companies specialized in health and wellness. The goal is to create a product that blends nature, relaxation, and wellbeing in a single destination.

In parallel, the development of a pet-friendly route addresses the growing demand from travelers who bring their pets along. This is an expanding segment with strong potential in the U.S. market, expected to generate significant economic impact in the coming years.

Culture and Sports All Year Round

Cultural and sports events are also driving diversification. Food festivals, traditional celebrations such as Janal Pixan and the Day of the Dead, Christmas festivities, and New Year’s events are designed to keep the city vibrant throughout the year.

At the same time, sports tourism continues to grow with international competitions such as professional golf tournaments and beach volleyball championships, reinforcing Playa del Carmen’s position on the global stage.

A Destination for Visitors and Residents

Beyond attracting tourists, the diversification plan also seeks to reconnect residents with their own city. Efforts such as revitalizing Fifth Avenue and encouraging local consumption highlight the importance of community participation in tourism development.

According to the Tourism Office, the goal is clear: to build a more resilient destination with a broad offer that ensures economic activity, opportunities for locals, and new experiences for travelers who choose Playa del Carmen.

Playa del Carmen Launches the First Stage of the “Wellness Route”

Playa del Carmen takes a decisive step toward establishing itself as a leading wellness destination with the official launch of the first stage of the Wellness Route, a journey designed to offer comprehensive and healthy experiences for both tourists and locals.

The Secretary of Tourism, Estefanía Hernández, emphasized the importance of the project: “The Wellness Route is a reality thanks to the commitment of Mayor Estefanía Mercado, because wellness should not be a privilege, but a right accessible to the entire community and our visitors.”

According to Hernández, this initiative aims to combine tourism, health, and community participation, offering activities that encourage introspection, connection with nature, Mayan ancestral wisdom, and the richness of local culture. “Achieving wellness is no easy task; it requires discipline, dedication, and collaboration, and this collective effort marks the beginning of an ecosystem that will continue to grow,” the official explained.

Among the sites included in the Wellness Route are Xaman Ha Cave, Pawatunes, the Maya Arch, and the Lighthouse—iconic locations where participants can enjoy physical activities, meditation, cultural workshops, and relaxation spaces. The initiative reinforces Playa del Carmen’s commitment to healthy lifestyles, inclusion, and sustainable development, while building its identity as a comprehensive wellness destination.

However, the local tourism industry faces challenges. As reported by REPORTUR.mx, Offner Arjona, president of the Association of Small Hotels of Playa del Carmen, noted that low rates and high costs have reduced hotel occupancy, forcing some establishments to consider layoffs and adjust services.

The Wellness Route thus presents an opportunity to revitalize tourism in Playa del Carmen, offering unique experiences that connect wellness, culture, and nature, while addressing the need to balance the economic sustainability of the hotel sector.

Planning Your Trip to Mexico: Everything You Need to Know Before You Go

Mexico is a destination that combines history, culture, gastronomy, and breathtaking landscapes. From the turquoise beaches of the Caribbean to vibrant cities and towns with centuries-old traditions, there’s something for everyone. But before diving into your adventure, it’s important to make sure your trip is safe, comfortable, and stress-free. Here are the 4 essentials you can’t overlook.

1. Passport and visa/FMM up to date: your key to entering the country The first step before traveling is checking your documents. Your passport must be valid for your travel dates, and depending on your nationality, you may need a visa or an FMM (Multiple Immigration Form). Practical tip: check the expiration date and process any documents in advance. This avoids last-minute stress and issues at customs.

Useful info: the FMM can be processed online or at the airport upon arrival in Mexico.

Having your documents ready allows you to start your trip relaxed and focused on enjoying your journey.

2. Travel insurance and recommended vaccines: travel with peace of mind No one wants to think about emergencies on vacation, but being prepared is crucial. Travel insurance covers you in case of medical emergencies, accidents, or even lost luggage. Practical tip: choose a plan that covers medical care and evacuation, especially if you plan adventurous activities or travel to remote areas.

Recommended vaccines: vaccines such as hepatitis A, typhoid, or tetanus may be suggested depending on the region you visit. Consult your doctor for personalized advice.

With insurance in place, you can fully enjoy every moment without worries.

3. Safety: enjoy your trip without stress Mexico is large and diverse, and like any destination, some areas are safer than others. Taking basic precautions will make your trip more relaxed. Do: stay in well-known tourist areas, use official transportation (registered taxis or trusted apps), and watch your belongings.

Avoid: isolated or poorly lit areas, displaying valuables, and using unauthorized transportation.

Following these simple tips lets you explore, enjoy local food, and immerse yourself in the culture without unnecessary stress.

4. Money: managing cash and cards The Mexican peso is the local currency, and while most businesses accept credit or debit cards, carrying some cash is always recommended. Practical tip: withdraw cash from official ATMs and carry only what you need to minimize risks.

When cash is useful: local markets, small shops, rural transport, or tipping at restaurants.

Planning how to handle your money allows you to move freely and make the most of every opportunity during your trip. With these four essentials covered, your trip to Mexico can be more than just a vacation: it can be an unforgettable experience. From the Caribbean beaches to magical towns, local gastronomy, music, and traditions, everything will be ready for you to enjoy every moment safely and comfortably.

Running in Playa del Carmen, México

Playa del Carmen offers several options for running enthusiasts, from peaceful beaches to tree-lined avenues. Here are some of the most popular spots:

South of Cozumel ferry dock One of the most recommended routes is running along the beach south of the Cozumel ferry pier. This section is wide, less crowded, and offers sea views. You can continue up to 10th Street, passing several hotels and the city center. Another option is to enter via the access road on the south side of the Paradisus Hotel and run south to the Canibal Royal beach club, in a quieter area.

Fifth Avenue Fifth Avenue is a pedestrian street running from Paseo del Carmen to around 32nd Street. It’s ideal for running in the morning, as it gets crowded with tourists after 10 a.m. There is a recently extended section that reaches 112th Street, with a pathway and only one lane of traffic. At certain points, there are beach access points if you want to continue running to the shore.

Playacar Playacar is a quiet residential area offering a route of approximately 6 km around a golf course. You can start at 26th Street and follow Paseo Xaman-Ha, passing by Bahía del Espíritu Santo. It’s a shaded and safe route, ideal for morning runs.

Trail to Xplor South of Playa del Carmen, along the highway, there is a trail leading to the Xplor eco-park. This route is used by park employees on bikes, and you can spot iguanas that quickly move under the trail when you run by.

Tips for Running in Playa del Carmen

-Run early in the morning for cooler temperatures and less crowded routes.

-Carry water, especially if running on the beach or in areas without nearby stores.

-Use sunscreen and lightweight clothing for sun protection.

Playa del Carmen and Its City Brand: Let’s Playa

Playa del Carmen, one of the world´s most recognized destinations. attracts millions of visitors each year. And recently the city launched its official city brand: Let’s Playa.

What Let’s Playa Represents

The brand name conveys energy, action, and invitation. “Let’s” encourages exploration and participation, while “Playa” reinforces local identity. Together, the name reflects a youthful, cosmopolitan, and multicultural spirit, aligning perfectly with the city’s diverse profile of international tourists, expatriates, and investors.

Brand Objectives

Tourism: The goal is to showcase not only natural beauty but also the authentic experiences the city offers.

Culture and Entertainment: Positioning the city as a cultural hub, promoting international festivals, urban art, music, and gastronomy, making Playa del Carmen a center for lifestyle and leisure experiences.

Business and Investment: Promoting the city as an attractive location for real estate, tourism-related businesses, and emerging sectors like co-working spaces, technology, and specialized services. Let’s Playa aims to encourage both national and international investors to see the city as a place for growth.

Quality of Life: Emphasize Playa del Carmen’s expanding infrastructure, including hospitals, schools, and connectivity with Cancun and Tulum, while highlighting the city’s close connection with nature. The brand portrays a balance between modern living and environmental harmony, appealing to digital nomads and residents seeking a high quality of life.

Impact of Let’s Playa

By unifying its communication under a clear and consistent identity, Let’s Playa strengthens the city’s global positioning. It differentiates Playa del Carmen from other Caribbean destinations, projecting a modern, vibrant, and unique image. Beyond a slogan, Let’s Playa represents a community that invites visitors, residents, and investors alike to experience a city full of opportunities, culture, and natural beauty.

A Destination for Everyone

Let’s Playa reflects a city that is more than a tourist hotspot. It’s a place where culture, business, and lifestyle converge, where international visitors can explore unforgettable experiences, and where residents can enjoy an increasingly sophisticated infrastructure and rich quality of life. Through this brand, Playa del Carmen communicates a clear message: it’s a city open to everyone who wants to live, invest, and enjoy life in one of the Caribbean’s most dynamic destinations.